Marketing department
AI Marketer
Demand, positioning and acquisition channels: from reading the audience to reporting on the campaign.
Skills
- market and competitor analysis
- SEO and content planning
- social channels
- ad campaigns
- image and video generation
- email marketing
- lead generation
- campaign analytics
KPIs · metric names, no values
- Cost per enquiry — campaign spend divided by incoming enquiries
- Share of qualified leads — how many enquiries made it through sales qualification
- Campaign lead time — from brief to finished materials
- Content plan coverage — share of planned publications that shipped on time
Never does: publish anything externally without human approval, and never spend ad budget on its own.