On 30 October 2026 the project began with the thing people usually do last: checking the
infrastructure. Before writing a single line of HTML we confirmed that the domain, the
certificate, the web server and the publishing path exist and do not touch the neighbouring
sites. Only then did the market research start — ten platforms from the specification and
ten more found beyond it: Zapier, Lindy, Relevance AI, Gumloop, CrewAI, Workato, Bardeen,
Pipedream, Relay and UiPath, plus the players in the “AI employee” segment.
The research produced an uncomfortable but useful conclusion: “an AI agent you assemble from
a prompt” is something practically everyone has. It is a hygiene requirement, not an advantage.
The real gap in the market is elsewhere. Platforms sell tools — builders, triggers, integrations.
The business owner is left working as the dispatcher: choosing which service to hand what to,
copying results from one window into another, and merging nine separate answers into one.
That is exactly the work we want to take away. Not another builder, but a structure where a task
can simply be delegated.
This is where the metaphor of a company rather than a pile of chatbots came from: AI CEO in the
centre and eight departments around it — marketing, sales, operations, finance, people, research,
development and support. The eighth department, support, was not in the original list, which ended
at development. We added it deliberately, because without handling customer requests the chain breaks
at the point most visible to the owner.
On 31 October the site went to production, and on the same day the priorities changed. The project
lead imposed a moratorium on mass page creation and set a requirement that shaped everything after it:
the site must present a real product, not an imitation of one.
First the architecture, an inventory of what already exists in our systems, a prototype plan and its
review by an independent role. Then — pages about what actually works. On 1 November the moratorium
was lifted and publication of the sections resumed in that order.
This history is short because the project is young. We are not going to pad it with invented
“years of experience” or a “team of 40 specialists”: one honest page of biography is more useful
than a good-looking legend nobody can verify.